The search for the best alfajor in Argentina: Tasting results

A passionate subject amongst those who have tried alfajores, we took the search for the best alfajor extremely seriously!  We started the search for the best alfajor in Argentina with the Facebook community and asked for your favourite brand and type of alfajor. It did not take long before a heated discussion began and people started to express their love for alfajores on the Facebook Opinion Poll. [caption id="attachment_6421" align="alignnone" width="640"] In search of the best alfajor in Argentina / source[/caption] Having looked at the results of the Facebook Opinion Poll, we wanted to take our research deeper into the tasty world of alfajores, so we decided to have a ‘regrettable’ alfajor tasting to measure if and  how much we were subjected to the marketing and the culture. We had a sweet Friday and made a blind tasting of the top brands of our poll: Havanna, Jorgito, Aguila, and Cachafaz with all the BsAs4U team as participants (we have to add that we have a multicultural team which makes our sample very diverse and less influenced by the culture). The results of the blind alfajor tasting at BsAs4U were as follows: 

1. Cachafaz
2. Aguila
3. Havanna (which surprisingly received 1 vote)
4. Jorgito

We have to say that besides being fun and sweet, it was a very interesting experience as we learned that our opinions were segmented and all of us had a change in thoughts and a change of our best alfajor in Argentina after last Friday’s tasting. Finally, as a conclusion, we are proud to declare the Cachafaz as the best alfajor in Argentina and this is a non-paid publicity.  But do you know what a Cachafaz is? Let’s learn a new lunfardo word...cachafaz is an adjective to define a crafty or cunning person, and it is even a tango myth, a person considered the best tango dancer, teacher and actor of the late 20´s was known under the nick of El Cachafaz. So Cachafaz is a word that represents the Argentineans, but how come Havanna became the most famous brand of Argentina? Well, it seems that Havanna Alfajores was the best or at least the best known and for many years identified Argentineans all over the world, but the company was sold. Urban legend says that the first owners of Havanna, after concluding their secrecy clause of the contract, began a new company under the brand of El Cachafaz using with the original recipe used in the traditional Havanna at its very beginning in Mar del Plata this might also explain why many speak about the similarity of tastes and packages. [caption id="attachment_6423" align="alignnone" width="500"] Delicious Cachafaz Alfajores / source[/caption] So make sure you don't fall in the marketing and branding of today’s world and make sure you try the different them for yourself to find the best alfajor in Argentina. Let us know which your favorite is and enjoy your own personal quest in search of your favorite alfajor! If you are looking for tours and activities in Buenos Aires during the Autumn, visit our official website.